Useful Info
Brand Victoria – Study Melbourne Victoria
The Study Melbourne brand is part of a Victorian Government initiative to position the State as destination of choice for international students, investors, skilled migrants and tourists.
An extensive process was undertaken to develop Brand Victoria, including a feasibility study and industry consultation. The resulting creative solution and brand strategy provide common brand values, key messages and a unique brandmark and visual identity.
The creative rationale for the State brand is built around Melbourne and Victoria’s characteristics. Like a good book, where depth and complexity are experienced through evolving layers, the more you become engaged with the city or the State, the more it reveals itself to you.
By sending consistent messages we can build a strong and meaningful identity for Melbourne and Victoria and ensure the ongoing success of our State – and that is the ultimate aim of Brand Victoria.
How to register
Registration is open to authorised users of the Study Melbourne brandmark.
Please complete the registration form to obtain a username and password to access all the functions of the site.
If you require urgent registration please call the International Education Unit on +61 3 9653 9756.
Authorised users of the Study Melbourne brandmark
Subject to approval, authorised users of the Study Melbourne brandmark are:
Use of Images
As per the National Code of Practice for Registration Authorities and Providers of Education and Training to Overseas Students 2007, Standard 1 – Marketing Information and Practice, registered providers ensure that marketing of their education and training services is professional, accurate and maintains the integrity of the industry.
"1.2 The registered provider must:
The Study Melbourne brand is part of a Victorian Government initiative to position the State as destination of choice for international students, investors, skilled migrants and tourists.
An extensive process was undertaken to develop Brand Victoria, including a feasibility study and industry consultation. The resulting creative solution and brand strategy provide common brand values, key messages and a unique brandmark and visual identity.
The creative rationale for the State brand is built around Melbourne and Victoria’s characteristics. Like a good book, where depth and complexity are experienced through evolving layers, the more you become engaged with the city or the State, the more it reveals itself to you.
By sending consistent messages we can build a strong and meaningful identity for Melbourne and Victoria and ensure the ongoing success of our State – and that is the ultimate aim of Brand Victoria.
How to register
Registration is open to authorised users of the Study Melbourne brandmark.
Please complete the registration form to obtain a username and password to access all the functions of the site.
If you require urgent registration please call the International Education Unit on +61 3 9653 9756.
Authorised users of the Study Melbourne brandmark
Subject to approval, authorised users of the Study Melbourne brandmark are:
- Victorian based CRICOS registered providers
- The Victorian Department of Education and Early Childhood Development
- Authorised Government Offices participating in Brand Victoria projects
- Education and trade industry bodies
Use of Images
As per the National Code of Practice for Registration Authorities and Providers of Education and Training to Overseas Students 2007, Standard 1 – Marketing Information and Practice, registered providers ensure that marketing of their education and training services is professional, accurate and maintains the integrity of the industry.
"1.2 The registered provider must:
- not give false or misleading information or advice in relation to:
- claims of association between providers;
- the employment outcomes associated with a course;
- automatic acceptance into another course;
- possible migration outcomes; or
- any other claims relating to the registered provider, its course or outcomes associated with the course."