Useful Info
Brand Victoria – Study Melbourne Victoria
The Study Melbourne brand is part of a Victorian Government initiative to position the State as destination of choice for international students, investors, skilled migrants and tourists.
An extensive process was undertaken to develop Brand Victoria, including a feasibility study and industry consultation. The resulting creative solution and brand strategy provide common brand values, key messages and a unique brandmark and visual identity.
The creative rationale for the State brand is built around Melbourne and Victoria’s characteristics. Like a good book, where depth and complexity are experienced through evolving layers, the more you become engaged with the city or the State, the more it reveals itself to you.
By sending consistent messages we can build a strong and meaningful identity for Melbourne and Victoria and ensure the ongoing success of our State – and that is the ultimate aim of Brand Victoria.
How to register
Registration is open to authorised users of the Study Melbourne brandmark.
Please complete the registration form to obtain a username and password to access all the functions of the site.
If you require urgent registration please call the International Education Unit on +61 3 9653 9756.
Authorised users of the Study Melbourne brandmark
Subject to approval, authorised users of the Study Melbourne brandmark are:
The Study Melbourne brand is part of a Victorian Government initiative to position the State as destination of choice for international students, investors, skilled migrants and tourists.
An extensive process was undertaken to develop Brand Victoria, including a feasibility study and industry consultation. The resulting creative solution and brand strategy provide common brand values, key messages and a unique brandmark and visual identity.
The creative rationale for the State brand is built around Melbourne and Victoria’s characteristics. Like a good book, where depth and complexity are experienced through evolving layers, the more you become engaged with the city or the State, the more it reveals itself to you.
By sending consistent messages we can build a strong and meaningful identity for Melbourne and Victoria and ensure the ongoing success of our State – and that is the ultimate aim of Brand Victoria.
How to register
Registration is open to authorised users of the Study Melbourne brandmark.
Please complete the registration form to obtain a username and password to access all the functions of the site.
If you require urgent registration please call the International Education Unit on +61 3 9653 9756.
Authorised users of the Study Melbourne brandmark
Subject to approval, authorised users of the Study Melbourne brandmark are:
- Victorian based CRICOS registered providers
- The Victorian Department of Education and Early Childhood Development
- Authorised Victorian Government Offices participating in Brand Victoria projects.