Welcome to the Study Melbourne BookshelfWhat is Study Melbourne Victoria?The Victorian Government is taking a coordinated approach to attracting tourists, students, skilled migrants and investment to the State by branding our key international products. For more information on Brand Victoria, please click here. Victoria has one of the best education systems in the world and we’re telling people about it. The Study Melbourne brand will be seen by a large number of students, teachers, parents and agents at events and on the Study Melbourne website. The brand provides a means by which Victorian education and training providers can promote their services overseas. Why use the Study Melbourne Victoria brand? The Study Melbourne brand aims to raise Victoria’s profile as a premium education destination. The brand strategy has been thoroughly researched to best connect with international students and position Victoria in the international education market. The Study Melbourne brandmark, photo library and media relations program have been developed to support the marketing efforts of Victorian international education providers. The brandmark has been designed to be used in conjunction with your logo. Using the brand will mean linking your organisation to the reputation and values synonymous with studying in Victoria. Who can use the Study Melbourne Victoria brandmark? The Study Melbourne brandmark is copyright and can only be republished by authorised users including related Victorian Government Offices and Victorian based CRICOS registered providers. What can I access from the Bookshelf? The Study Melbourne Bookshelf is your toolkit for building marketing materials. You can access the Study Melbourne brandmark for use in print and online publications along with brand guidelines. You can also browse the Study Melbourne photographic collection which has been developed to reflect the brand image. Photos can be searched by category or target market. More about using the Bookshelf How do I use the Bookshelf?
Who do I contact for more information? International Education Unit Department of Innovation, Industry and Regional Development Level 32 121 Exhibition Street Melbourne Victoria 3000 Australia email: studymelbourne@diird.vic.gov.au phone: +61 3 9653 9756 fax: +61 3 9653 9711 |
